BBDO Group Germany / Dorothea Freund
Director Corporate Communications
Düsseldorf
RECENT POSTS of BBDO Group Germany / Dorothea Freund, SORTED BY DATE
BBDO created an innovative baking app for our German Client Dr. Oetker who is the leading baking brand (amongst other things) in Germany. So far, the app has been very well received and we are proud to see it mentioned as a finalist on many major advertising award shows including the Webbies, the New York Festivals and The One Show. Below you will find a brief description and background of the idea including various assets to show how it is executed.
Dr. Oetker is the number one baking brand in Germany, where they’ve been making recipes with their products for over 125 years. These days, traditional recipe books are being replaced by mobile devices in the kitchen. 6 out of 10 hobby bakers now use a mobile device while cooking. The problem is their screens don‘t go particularly well with working hands covered in flour, egg, butter and chocolate etc. So we thought about a solution: The Backen App. The first baking app with touchless gesture control, to keep hands free for baking...
