News // 4 News by Damon Aval
“From mystical to adventurous and iconic. Meet a few of the heroes starring in our new brand campaign for @mercedesmaybach,” is how the agency Antoni presents the eye-catching campaign for the elegant Mercedes Maybach EQS SUV, which was photographed in Bucharest by Ole WESTERMANN c/o WILDFOXRUNNING. The show car of Virgil Abloh and Gorden Wagener has done nothing less than re-contextualize a traditionally urban luxury brand within a distinctly off-road environment.
“The result is a campaign that breathes new magic into the myth of this fascinating brand. Our focus is on the single most iconic moment : The moment you enter a Maybach. In our campaign, this moment is staged full of vivid imagination in iconic and visually stunning imagery. The campaign was launched with our brand-new tagline : Welcome to Beyond.” Antoni tells us.
The motifs were created in parallel to the video shoot with Tempomedia and Director Saad Moosajee (Exec. CDs: Damon Aval & Christopher Hoene; CDs: Matti Lietsch, Matthias Bauer, Catharina Sonnenberg; Senior AD: Gustavo Sato; and Creative Production: Marjorie Jorrot & Aras Sehatkar). Post production of the stills campaign was in the hands of RECOM.
GoSee : wildfoxrunning.com & antoni.de/case/welcome-to-beyond
05.12.2023
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Besides commissioned work, you also like to express your creativity in a fine art project ? You’ve realized an inspiring personal spread or two, a remarkable portrait, a visionary production in the area of fashion or transportation ? Whether you’ve been around the block a few times or are still a newcomer snug in the nest – as you can tell we’re still in the Easter mood – at the GoSeeAWARDS, it’s all about inspiration. Submit your project and surprise, or even better, convince our GoSeeAWARDS jurors of who you are and your talent !
Immaculate skin, the perfect stroke of eyeliner, or lush beauty motifs will certainly thrill the creatives from DOUGLAS. “We’re looking forward to UPDATE and being part of the GoSeeAWARDS as jurors,” Christina Werzl, International Head of Content, Social Media and Brand Activation, at DOUGLAS.
Do you combine fashion with storytelling and portraits ? Does your work, perhaps, captivate creatives from VOGUE, MADELEINE, OTTO, ZALANDO, AIGNER, C&A, OPUS, SOMEDAY, FALKE, BREUNINGER … ?
“I am so happy to come to Berlin in May for UPDATE and also look forward to viewing the works of photographers as a jury member.” Andrea Vollmer-Hess, Visual Editor VOGUE, at Condé Nast Germany GmbH.
“I am delighted to attend UPDATE, and you can also count on me as a jury member. I am excited to see the submitted work.” Jennifer Parry, Director Creation, Print Production & Brand, at MADELEINE Mode GmbH.
“I look forward to participating as a juror and attending UPDATE.” Tessa Bastings, Lead Art Direction, BREUNINGER.
“After the pandemic, it became very clear that the industry had adapted strongly to the circumstances, which has in turn led to a new landscape of talent. I look forward to all the content in the numerous creative submissions.” Darius Gross, Global Marketing Management – Production, Global Marketing Communication & Creative, at ZALANDO SE.
“It’s a pleasure for me to participate!” Kristina Falke, International PR Director at FALKE.
Do you have a sexy nude or undergarment production, and could your work be just as thrilling for SLOGGI or BRUNO BANANI as well as plenty of other lingerie clients ?
“I look forward to the submissions and discovering new talent.” Clemens Gerlach, GERLACHHARTOG Markenkommunikation OHG.
“I’m glad to be part of the jury and look forward to thrilling submissions.” Nick Stasch, CEO of THE GARAGE.
Of course, the big agencies will also be represented on the jury just like every year, including JVM, KNSK, SERVICEPLAN, ACCENTURE SONG, DDB, MCCANN, … all searching for talent for their classic campaigns and commercials, and who don’t mind getting inspired by remarkable work !
“I’m glad to be back again !” Nathalie Maudet, Directrice Achat d’Art / Head of Art Buying
Publicis Conseil | Leo Burnett | Saatchi & Saatchi | Marcel | Publicis Sapient Paris.
“So delighted to be part of the GoSeeAwards again… because discovering and, possibly, promoting new talent has been particularly important to me for many years.” Betty Zschirnt, Senior Integrated Producer at NEVEREST, a division of Serviceplan Make GmbH & Co. KG.
“I’m glad to be part of the GoSeeAWARDS and UPDATE,” Karen Blome, Head of Art Buying JvM / Member of the Executive Board at Jung von Matt CREATORS.
“I’m looking forward to UPDATE and will gladly participate in voting,” Isabell Rusch, Senior Art Buyer, KNSK Campaign.
“I am very happy to attend and take part, both at the event and in the award voting. Caroline Walczok, Senior Integrated Producer at NEVEREST, a division of Serviceplan Make GmbH & Co. KG.
You’ve staged an automobile in thrilling, visionary images ? Then your work will, perhaps, make the hearts of our transportation pros from ANTONI, GRABARZ & PARTNER, PHILIPP UND KEUNTJE leap…
“I’m very happy to be part of it again, both judging and at UPDATE SALON,” Damon Aval, Creative Director at antoni.
“I am very delighted that I can be part of it once again this year. It’s going to be so exciting. As an expert, I’m glad to lend a hand,” Anne Zacharias, Creative Production, at GRABARZ & PARTNER.
“I look forward to the submissions,” Karen Schwarzer, Head of Art Buying, at Philipp und Keuntje GmbH.
When it comes to staging high-end luxury products and brand design, you might even inspire Creative Director Andreas Läufer, ROMAN KLIS DESIGN, or Bianca Winter, Creative Producer & Art Buyer, at Solomon Winter.
Also on our constantly growing list of GoSeeAWARDS jurors in 2023 are such great creatives as our GoSee friends Nicole Hardt, AD Lead, C&A, Kai Koepf, Brand Campaigns & Content, Mercedes-Benz Cars, Simone Gutberlet / Head of Art Buying / CO3, Alice Feja, Head of Art / Accenture Song, Maya Iseli, Creative Producer, Iseli Creative Services, Jessica Hercik, Creative Producer, yesjess.net, Valerie Opitz, Head of Artbuying, DDB Berlin GmbH, Desirée Smyrek (Producer / Art Buying), simplicity networks GmbH, Nicita Overmann (Art Buyer / Creative Producer), simplicity networks GmbH, Nadine Passerini (Art Buyer), Peter Hahn GmbH, Catharina Pfeffer, People & Culture Manager & Head of Production, STAN STUDIOS GmbH & CoKG, Tanja Braune, Art Producer, Bureau Braune, Anne Kotte, Managing Director, WE LOVE artbuying GmbH, Franziska Moeck, Head of Art Buying, HeimatTBWA, Johanna Merensky Head of Art Buying, fischerAppelt Group, Donald Schneider, Creative Director, Laura Früchtenicht, Head of Art Buying, thjnk AG, Claudia Bußjaeger, Absolut Organisation CB GmbH, Katja Sluyter, Freelance Art Producer, Svenja Ratzel, CEO INKCORPORATED GmbH & Co. KG, Jennifer Schulz, Exec Integrated Producer, NEVEREST / Serviceplan Make, Katja Tschan-Matschl, Art Producer, Robert Jung, Exec CD, THEGAME GROUP München / London, Maxim Weinstein, Head of Design, Serviceplan Berlin, Fay Kornmeier, Creative Director, DAVID UND MARTIN, Kamila Kölling, Senior Creative Producer, BEHIND THE SCENES … to be continued.
All you need to participate is a free GoSeeACCOUNT : www.GoSee.News/register
GoSee : GoSeeAWARDS.com & GoSee.News/register
05.04.2023
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The Vision AMG show car gives us an exclusive peek at what the all-electric future of Mercedes-AMG will bring. Amos Fricke staged the vehicle with meticulous detail and visionary flair. GoSee Member STEFAN EISELE took care of post production. Creative Director was Damon Aval from antoni, and art buying was in the hands of Aras Sehatkar. Set design: Leonardo Papini.
The Vision AMG makes an emotional statement from every perspective. This extraordinary show car from Mercedes-AMG offers a glimpse of the all-electric future of AMG Driving Performance. Beneath the breath-taking exterior design of the four-door coupé is the equally extraordinary dedicated AMG.EA platform, which is currently under development in Affalterbach for all-electric performance models.
“The Vision AMG shows in spectacular style what electrification could look like at Mercedes-AMG, while staying true to the brand aesthetic. The study’s extreme proportions create fascination and passion for performance – that’s what AMG is all about. The Vision AMG is an impressive embodiment of the brand’s dual polarity – the interplay of beauty and the extraordinary. At the same time, elements from the future, such as light signatures with the illuminated high-tech grille, underscore the progressive evolution of our design language of Sensual Purity,” says Gorden Wagener, Chief Design Officer of Mercedes-Benz Group AG.
20.07.2022
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