sidsel marie bøg is born in denmark and lives in copenhagen. she is a highly educated and very creative hairdresser and make-up artist and sees her job as a playground, the face as a canvas where she can beautify it with colors and let it match the surroundings.

she started her career in 1995 where she graduated from danish hair academy and received a medal of honor for her dedication, great results and hard work. she has worked for several years with hair, taken courses at toni guy and taught students at bumble and bumble, where she was a part of a creative team as scandinavia's representative.

in 1997 she graduated as make-up artist from london college of fashion.
since 2005, sidsel has worked as beauty editor for vs magazine and through several years, done both hair and make-up for almost every show during copenhagen fashion week.

throughout her 10 year long career, sidsel has worked worldwide, with many international clients and high class photographers such as anton corbijn, peter linderberg, morten laursen and peter gehrke.

sidsel's client list includes audi, sony, samsung , vouge, wallpaper, zoo magazine, garnier, schwarzkopf, nivea, hugo boss and artists nelly furtardo, kylie minogue, melanie c.