YANi (1959) directed more than 100 commercials and created some classic and award winning films such as Heineken's Der Rudi, John the Manager for Cup-a-Soup and Campina Today & Tomorrow. He directed the short film Rafas Rules and leaders for The Netherlands in 12 Murders, The 14th Chick and Siberia. YANi is co-founder of Hazazah Film & Photography and undertakes photography projects with Juliette Bongers under the name Giuliyani.