DANIEL BRUCE (1981) is originally from South Africa where he studied as an art director at the prestigious Red & Yellow School of Advertising and worked as a lead graphic designer in the publishing industry. After emigrating to the Netherlands in 2001 he found his creative passion as a director. Since then he has done commercials for brands such as Bacardi, Coca Cola, Phillips, and Vodafone and directed international award winning short films and music videos. Having studied as an actor himself, he has a keen sense of narrative and he is deeply immersed in high-end visual effects.