In the World of Play-Doh… nothing is impossible! Marc Da Cunha Lopes has just finished a project of epic proportions with a team of incredible clay model makers. Commissioned by DDB Paris, the campaign has messages for both parents and children, with subjects committed to nature and tolerance. “We wanted to show that imagination is limitless. That’s why we made everything for real. The fact that there are rough edges creates more emotion.”
The first visual, showing the ogre and school girl, took four months of work to complete. There are 15,000 blades of grass alone, each sculpted by hand. Even photographing the first set took at least 11 hours of preparation and installation in the studio. The second and third visuals were no less intensive, requiring another six months of work. The giraffe is one metre tall made of more than 500 pieces, and the characters of the birthday scene bring together more than 10,000 elements. All in all, an amazing amount of creativity and effort went into these images. Model making by: Natacha Olive de Cherisey, Emmanuel Courteau, Rémi Picard,...
Magnus MAGNUSSON shot a fashion series for ELLE SWEDEN and Anders SCHONNEMANN interior for H&M HOME... Meet the Swedish agency at UPDATE17 on the 6th of October in Berlin (SUMMER OFFICE HOURS : July 3rd - July 28th, 09.00-16.00).
CameraLink is Sweden´s number one Photographers Agency, founded 1990. We work with all kind of images – fashion, advertising, editorials, film, exhibitions and various special projects – for a wide variety of clients, commercial as well as non-commercial. Under the CameraLink roof you will also find: LinkDirectors: Sweden's first Directors Agency. We can now offer comprehensive joint production services for both stills and film. LinkDeco: representing Scandinavias leading interior photographers and stylists. Over the years CameraLink has organized and participated in a large number of exhibits to broaden the photographic culture and awareness in Sweden.