© Old dogs Productions // 10 items in this blog // ADD TO MY GOSEE

Come to Portugal and enjoy the light !

Come to Portugal and enjoy the light - and our production services. Any questions? Feel free to ask.

© GoSee ART // 5 items in this blog // ADD TO MY GOSEE

“Fan Ho: A Hong Kong Memoir“

 Go & Buy: “Fan Ho: A Hong Kong Memoir“ .... NEWS  coming soon

© GoSee ADVERTISING // 1 item in this blog // ADD TO MY GOSEE

The Gunn Report publishes 'The Power of Print'

 
The Gunn Report publishes 'The Power of Print'
 
 
An analysis based on the creative ideas behind the most awarded Print and Outdoor ads in the world in the last in the last 15 years
 
 
London, 27 August 2014 - The Gunn Report has released 'The Power of Print', a study of the most awarded Print and Outdoor ads in the world, which identifies 13 basic Dramatic Formats used in Print advertising to engage consumers creatively and effectively.

A total of 1,028 award winning Print and Outdoor ads and campaigns from around the world featured in The Gunn Report's Print Library have been classified - an average of 50 of the highest ranked ads per year, from 1999 to 2013.
 
'The Power of Print' report includes a description of the specific thought process involved to identify each of the 13 Dramatic Formats, as well as a total of 140 examples of work which support the analysis. The most represented countries across the 140 ads and campaigns featured in the study are the United Kingdom (24 ads/campaigns), USA (21), France (15), Brazil (12), Germany (9) and South Africa (9). The five most represented agencies, with 5 ads/campaigns each, are AlmapBBDO (São Paulo), Saatchi & Saatchi (London), Saatchi & Saatchi (New York), Scholz & Friends (Berlin) and TBWA\Hunt\Lascaris (Johannesburg).
 
Donald Gunn, Founder of The Gunn Report, says, "The Power of Print is a comprehensive and useful study that identifies 13 best opportunities for finding engaging and effective creative solutions for Print advertising. A valuable tool for experienced industry professionals looking for a spark of inspiration, or an educational and training document for students and young creatives alike, The Power of Print is a compelling insight of best practice used in brand communications."
 
The 13 Dramatic Formats indentified are:
1. Information/Facts
2. Fresh Thought/Insight
3. Demo in Print
4. Dramatise The Need/Problem
5. Exaggerated Graphic for The Need/Problem
6. Comparison
7. Tell a Story
8. Exaggerated Graphic for The Benefit
9. Associated or Used Imagery Lifestyle/Attitude Reflect The Benefit
10. Media-Driven Idea
11. Product Provides The Graphic
12. Borrowed Format or Parody
13. Participation

To view 'The Power of Print' report, including information on each of the 13 Dramatic Formats identified as well as all 140 pieces of work featured as examples to support the analysis, please visit www.gunnreport.com
 
 
 
About The Gunn Report - The Global index on creative excellence in advertising
The Gunn Report is the foremost independent global report for creative communications that identifies the most awarded work in the world and its creators. It combines the winners' lists from 46 of the world's most important awards - Global, Regional and National - to establish the annual worldwide league tables for the global Advertising industry. A unique and essential resource for advertising and marketing people worldwide, The Gunn Report brings together 15-years-worth of information, data and intelligence through its report tables, commentaries, searchable and viewable ad libraries, guest essays and playlists, creative effectiveness studies and The Gunn Report for Media.  Additionally Gunn TV features the best commercials of all-time dating back to 1962.
 

© UPdate Salon // 3 items in this blog // ADD TO MY GOSEE

UPDATE14 - coming soon !

We are very happy to announce the official start of our UPDATE 14 season. First exhibitors are already confirmed. We are more than happy to welcome : Agent Molly, Marlene Ohlsson, Birgit Stöver, Warsaw Creatives, Emeis Deubel, Albert Bauer Studios, Take Agency, Kult, Liganord, PX Group, Tobias Bosch, Patricia McMahon, Bigoudi, Recom, Ballsaal, Rockenfeller & Göbels, Blossom, Lila, kombinatrotweiss, WaldmannSolar, ..... for infos / details contact office@up-date.ws

© GoSee ART // 1 item in this blog // ADD TO MY GOSEE

Zurich Galleries Season Opening with Sunday Inventory

Bart Julius Peters
Opening - Wednesday 27 August 2014
6 – 9 pm at Sunday Inventory Gallery
Location : Zwinglistrasse 30, 8004 Zurich, Switzerland

© GoSee // 2 items in this blog // ADD TO MY GOSEE

GoSeeAwards 2014 ..... Head of Jury sind konfirmiert

Die Head of Juries für unsere GoSeeAwards sind konfirmiert. Lois Lammerhuber, Maud Klarenbeek, Arno Lindemann, Rolf Leger, Patrick Falter, Julian Scholl, Alice Feja, Raban Ruddigkeit, Michael Biedowicz, Bianca Winter, Anke Kolberg und Michael M. Maschke .... wer für was? NEWS coming soon.

© VIVA Models // 2 items in this blog // ADD TO MY GOSEE

Beautiful Iryna Rozhyk for Superior Magazine

Iryna Rozhyk for Superior Magazine, photography by CARLOS FERNÁNDEZ LASER, styling by CHRISTINA VAN ZON @ NUDE. hair & make up YOUNES BENT - NEWS coming soon.