MARION WALTER was commissioned by TESA to produce both ad motifs and spots for the company’s Repairing Tapes – this time with the claim EXTREME SITUATIONS CALL FOR EXTREME SOLUTIONS.

“We were very happy to receive the commission because we love extremely challenging and extremely action-packed film and photo productions. For creation, we got Art Director Jo Kühmstedt on board. Klaus Heinzler photographed the ads and POS motifs but also directed.

Following an extensive round of location scouting, we finally decided to shoot in and around Hamburg. The conditions were perfect – okay, almost. Because, of course, the climatic conditions were challenging for the entire crew and, above all, for the model and photographer. Nevertheless, each and every member of the team gave 100 percent, even physically. For instance, while shooting the kayak scenes at a water temperature of only four degrees in the Seeve at the beginning of February. But that’s also why the photos perfectly show the kind of...