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Client | Toyota |
Advertising Agency | Saatci & Saatchi |
Art Buyer | Bettina Tetens |
Location | Hamburg |
Photographer | Michael Haegele c/o Rockenfeller & Göbels |
Head Creative S. | SAATCHI & SAATCHI, Michael M. Maschke |
Actors | Jan-Josef Liefers, Axel Prahl |
Saatchi & Saatchi Düsseldorf launched the campaign for the new YARIS HYBRID from TOYOTA to coincide with the current Toyota Hybrid push, featuring one of the most popular German TV duos: Axel Prahl and Jan-Josef Liefers.
The plot: Prahl invites Liefers to take the new Toyota Yaris Hubrid for a spin. Initially sceptical towards the hybrid, Liefers has to (of course!) admit, that the hybrid drive not only turns out to be quite relaxed and...