OLD SPICE MUSCLE MUSIC
 
 
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OLD SPICE MUSCLE MUSIC

 
 
 
Advertising Agency Wieden + Kennedy
Actor Terry Crews

Muscle, muscle, muscle, WHAAAT!!! Wieden + Kennedy strike up some sweet muscle music on Terry Crews’ toned body in the OLD SPICE commercial

OLD SPICE has regained its share of the competitive cosmetics market. The super creative talents at Wieden & Kennedy managed to save the traditional and somewhat forgotten fragrance from near commercial ruin by masterminding a radical image reversal that sees the scent skyrocket from a pensioner’s narcotic to a desirable masculine cologne aimed at a younger market.

The latest stunt: an interactive music video starring testimonial Terry...

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