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Advertising Agency | Wieden + Kennedy |
Actor | Terry Crews |
OLD SPICE has regained its share of the competitive cosmetics market. The super creative talents at Wieden & Kennedy managed to save the traditional and somewhat forgotten fragrance from near commercial ruin by masterminding a radical image reversal that sees the scent skyrocket from a pensioner’s narcotic to a desirable masculine cologne aimed at a younger market.
The latest stunt: an interactive music video starring testimonial Terry...