OLIVER VOSS for DIE WELT

DIE WELT newspaper campaign: the thought-provoking cross-media brand promotion by the OLIVER VOSS agency on GoSee

The campaign for popular daily newspaper DIE WELT, published by Axel Springer, is currently all over Germany. The colourful illustration images really pop out during the indecisive weather’s mood swings in autumn.

The campaign claim is a clever play on words - ‘DIE WELT gehört denen, die neu denken’ (DIE WELT (the newspaper title and meaning ‘the world’ in German) belongs to people who think in a new way). The core of the campaign, which...