when the fog comes

Christian SCHMIDT : new look for DUNLOP, HAMILTONS Silberpfeil and an award at ADC New York

Dynamic, powerful, new – this was the brief for the summer campaign shoot for DUNLOP tyres. Photographer CHRISTIAN SCHMIDT fulfilled the brief on a racing track in Spain. He created several colour images that highlight the sporty aspects of the tyres as well as focusing on the powerful image of the Dunlop brand. The agency in charge was Leo Burnett with art buyer Cornelia Richter and CD Irina Schestakoff.

Speaking of powerful, a fast car...