CLAAS CROPP CREATIVE PRODUCTIONS for 'Runter vom Gas'
 
 
 
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CLAAS CROPP CREATIVE PRODUCTIONS for 'Runter vom Gas'

 
 
 
Client BMVI
Production Claas Cropp Creative Productions
Advertising Agency Scholz & Friends Berlin
Casting Claas Cropp Creative Productions
Photographer Monika Hoefler

'Foot Off The Gas' Autobahn campaign produced by Claas Cropp Creative Productions

“Even entering its ninth year, the campaign “Foot Off The Gas” is among the most well-known in Germany – particularly from the 700 poster surfaces on Autobahns. But since BMVI, DVR and Scholz & Friends developed the initiative in 2008, the requirements regarding target group relevant communication have changed. With the latest campaign 'Perspectives of Consternation', the analog origin is transported into the digital age – and is causing a...

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