Holsten Pilsener Campaign

Anke Luckmann
Client	Carlsberg Deutschland GmbH
Advertising Agency	Philipp Und Keuntje GmbH
Creative Director	Robert Müller, Justin Joshua
Art Director	Katrin Stanek
Art Buyer	Karen Schwarzer
Copywriter	Hans Esders, Michael Martin, Nina Drangmeister
Post Production	Jakob Eggers, Sven Fröhlich
Styling	Michaela Hilchenbach
Photographer	Anke Luckmann

The HOLSTEN PILSENER beer campaign stays on course, both campaign motifs by Anke Luckmann

Rough edges and strong features. The new HOLSTEN PILSENER beer campaign goes for the topic 'Stay on Course', for which the photographer who is famous for her legendary transportation campaigns, ANKE LUCKMANN, created the two campaign motifs presented on GoSee. Anke tells GoSee: “This is my first beer campaign... It was photographed in Hamburg in rather bad weather. The motifs are leaned toward the plot of the TV spot which is centered on a...

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