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| Client | IKEA Sweden |
| Production | Alex Picha |
| Advertising Agency | Åkestam Holst |
| Creative Director | Magnus Jakobsson |
| Art Director | Caroline Andersson |
| Copywriter | Felicia Jensen |
| Project Manager | Kjell Månsson |
| Production Manager | Mimmi Morén |
| Web Developer | Kalle Peterz |
A wonderful capaign for the Christmas season is presented by IKEA and the agency Akestam Holst: the IKEA RETAIL THERAPY. Products were simply renamed to relationship problems so that they can be Googled. IKEA becomes a “problem understander”! Search the net for 'FIND A WAY BACK TO EACH OTHER' and you end up on a site with an IKEA poster of the earth: “IKEA is where life happens. This product’s real name is BJÖRKSTA, but right now we have...
