Storyscaping: Stop Creating Ads, Start Creating Worlds
 
 
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Storyscaping: Stop Creating Ads, Start Creating Worlds

 
 
 
Authors Gaston Legorburu & Darren McColl
Publisher Wiley

Gaston Legorburu, Worldwide Chief Creative Officer SapientNitro USA, on the innovative voting concept of the New York Festivals and his bestseller 'Storyscaping'

Gaston Legorburu is not unknown to the interested GoSee reader from the report on his chat with the British fashion rebel Vivienne Westwood at Cannes Lions. The creative regularly introduces top-notch executives in fashion, advertising and media. We met up with him at the jury week of the New York Advertising Festivals and took the opportunity to ask him about his feelings, the time-consuming task of being in the jury, and his book. Because...

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