UPFRONT: Ray Demski for AOK

'Get Vertical' with the SALEWA Winter collection in the Dolomites and in the gym with the Fitness app 'FitMit AOK' with action photographer Ray DEMSKI c/o UPFRONT

Working up a sweat, but at lower temperatures, it was off to the Dolomites. With the slogan “Get vertical”, Ray DEMSKI photographed the new SALEWA brand campaign. Zoom Productions was also in charge of organization.

“Your commitment pays off” is the claim to advertise for the new fitness app “FitMit AOK”. Ray DEMSKI together with Scholz & Friends realized the campaign motifs. Art direction was handled by Lars Ecker, with styling by Roya...