UPFRONT: Ray Demski for Salewa
 
 
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UPFRONT: Ray Demski for Salewa

 
 
 
Client SALEWA
Production Zooom productions
Usage "Get vertical" campaign
Advertising Agency Zooom productions
Photographer Ray Demski c/o upfront photo & film
Making of Harry Putz

'Get vertical' - the SALEWA Extraordinary Winter Base Camp with extreme photographer Ray DEMSKI c/o UPFRONT including making-of video

Quite literally as the campaign name says "get vertical", SALEWA went straight up and back down again. The team led by UPFRONT artist Ray DEMSKI and the agency Zooom Productions also took it to their limits during production but also had lots of fun in the process, as the making-of shows.

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