news featured by Sven Jacobsen SVEN JACOBSEN photographs the SCHWARZKOPF got2b #UNCENSORED​ campaign and the global TAFT campaign ‘The new TAFT for strong moments’ on commission for TBWA Düsseldorf

TAFT. For strong moments! Schwarzkopf’s TAFT is presenting its relaunch with a new design. New formulas – free of animal-based ingredients and silicones – ensure a more pleasant feeling about your hair and new styling experience. SVEN JACOBSEN delivered the eye-catching print motifs, created in tandem to the commercials commissioned by TBWA Düsseldorf. Front and center of it all are the strong women who masterfully meet the challenges of their professional and private lives with TAFT at their side. (Consulting: Sina Linnenschmidt, Gabriel Chavez, Alexander Paudler, Lara Becker, CDs: André Heinrichs, Lynn Geppert, Marjorieth Sanmartin, Copy: Kira Jacob).

‘The New Taft. For Strong Moments’. How can you make yourself feel more confident? Taft is here to help! If you look great on the outside, you begin to feel great on the inside, too. Grab your favorite Taft product, run it through your hair and enjoy that extra boost of confidence. Taft has recently undergone a makeover itself – with...

21.04.2021 //    ADD article TO MY GOSEE // 1 item in this article SHOW COMPLETE article