Leagas Delaney recycles leaves for Plant-for-the-Planet

The Plant-for-the-Planet children's initiative aims to plant one billion trees all over the world to compensate for the damaging CO2 emissions. 12 billion trees have already been planted.

An international print-campaign has now been produced with the help of Leagas Delany Hamburg, which primarily targets potential tree donors.

The message is as simple as it is striking: “Each leaf binds CO2”. The various leafs are pictured and from its midst, a different kind of climate antagonist has been cut out. The motifs were created in collaboration with Spanish cut-art artist Lorenzo Durán.

“The campaign shows exactly what it's about: CO2 compensation and we could use every donation.”, says the 14-year old Felix Finkbeiner, founder of Plant-for-the-Planet.

The motifs will be on show in selected magazines and will also be featured on large-format billboards during several environmental congresses.

Leagas Delaney Hamburg is part of an international creative conglomerate with agencies in London, Milan, Rome, Hamburg, Prague, Tokyo and Shaghai.

Leagas Delaney Hamburg maintains international working relations with clients such as Škoda, Wempe and Parship.de. In Germany, their list of clients include Motor Presse Stuttgart, Advocard, opodo, Hamburg Freezers, Patek Philippe, Maxi, Niederegger, followfish, Stiftung Elbphilharmonie and Schauspielhaus Hamburg.

The agency is headed by Hermann Waterkamp, Stefan Zschaler and Tjarko Horstmann.