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ADVERTISING Eric Johnson photographs the latest campaign for RETROSUPERFUTURE Eyewear S/S ‘24 - with motifs post-produced by ONE HUNDRED BERLIN

18.03.2024 • Unique designs of iconic sunglasses handmade in Italy. The latest campaign for the colorful eyewear from innovative eyewear label RETROSUPERFUTURE, founded in 2007 by Daniel Beckerman in Milan, was photographed by Eric Johnson. Post was in the hands of ONE HUNDRED BERLIN.

Thanks to a partnership with Carl Zeiss AG, Retrosuperfuture can meanwhile offer its range of handcrafted glasses with an added a layer of quality eye-protection perfect for extended everyday use.

GoSee : retrosuperfuture.com


CREDITS
Photographer: Eric Johnson @upstairsaterics
Models: Ama Elsesser @amaelsesser, Faith Harper @faithharperr, Quil Lemons @quillemons
Hair: Nathan: Juergensen @nathanjuergensen
Producer: Randy Brito @randbrito
Stylist: Becky Akinyode @thetrillestb
MUA: Mical Klip @micalmicalmicalmical
Finishing: One Hundred Berlin @onehundredberlin



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ADVERTISING ‘Expand Your Urban Orbit’ - Husqvarna Motorcycles/Skutta - image motifs by Robert GRISCHEK c/o MARKENFILM for Kiska Design

14.03.2024 • Robert GRISCHEK c/o MARKENFILM photographed matching image motifs for a commercial for Husquvarna Motorcycles / Skutta and the agency Kiska Design with Creative Director Rouven Steinke and AD Christian Friedrich (styling: Seraphine De Lima, H&M: Vibeke Sverre).

Introducing the future of urban mobility – the all-new Skutta. Our latest evolution in electric transportation delivers a graceful, eco-friendly solution to city travel. Quick to recharge and convenient to store, whether you’re commuting, running errands, or simply exploring, the Husqvarna Skutta transforms urban mobility to match your lifestyle.” Husqvarna E-Bicycles tells us about the new bike.

PIERER Mobility AG is the holding company of Europe’s leading manufacturer of powered two-wheelers, producing a full range of premium brands including KTM, GASGAS, Husqvarna and MV Agusta Motorcycles.


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ADVERTISING ‘Future Is Made of Courage’ - GOTHAER campaign with portraits by Robert GRISCHEK c/o MARKENFILM for Berger Bader Hermes

14.03.2024 • In his creative signature, Robert GRISCHEK c/o MARKENFILM photographed motifs for the GOTHAER campaign 'Future Is Made of Courage’ with the agency Berger Bader Hermes (BBH) from Munich.

It is intended, above all, for a young target audience. “Precisely the active ‘will to shape the future’ addressed in the campaign. Using a double exposure effect for extremely intensive colors, we present a symbolic projection of what is to be created and achieved. For which the departure, the will, and the path are more important than concrete results.” says BBH.


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ADVERTISING HEPHA BIKES - modern e-bikes for the European market with lifestyle motifs by Robert GRISCHEK c/o MARKENFILM

14.03.2024 • Robert GRISCHEK c/o MARKENFILM photographed lifestyle motifs for HEPHA BIKES, a fresh new e-bike brand from Maisach near Munich which manufactures high-quality pedelecs at affordable prices. Creative responsibility was in the hands of Rouven Steinke from Kiska Design (styling: Nuria Gregori, H&M: Ana Gulliem).

Behind Hepha is the Chinese two-wheeler giant Guangdong Gobao Electronic Technology Co, Ltd – or Gobao for short. HEPHA GmbH was founded in May 2021 in Germany. CEO Alex Thusbass is responsible for marketing for the e-bike supplier in the German market.



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ADVERTISING Creatives to Watch : Nina Rapp-Deschler, Head of Creation at COSNOVA – meet our GoSeeAWARDS Juror at UPDATE-24-BERLIN, who presents us her work on GoSee for the new brand INAO inner & outer beauty by essence

14.03.2024 • We are delighted to announce that Nina Rapp-Deschler, Head of Creation at COSNOVA, is supporting the jury of the GoSeeAWARDS and will be attending UPDATE-24-BERLIN.

At the moment, she is busy working on branding and marketing assets for the launch of the new sustainable skincare and supplement brand INAO inner & outer beauty by essence, which has been specially developed for Gen Z: inao.eu. “With a young target audience like digital natives, it is a must for us as a happy brand to make full use of all and any visual means of storytelling out there – you name it: video, 3D, AI, creator cooperations etc.. There are basically no limits for us! I love this level of creative freedom, and it makes my job so exciting day after day,” the creative tells GoSee.

Nina began her career as Digital Art Director for Scholz & Volkmer in Wiesbaden, Germany, and worked for clients such as Mercedes-Benz and Autostadt. She soon switched to a classic agency and was in charge of strategy, concept and design for brands such as Telekom, Renault, L’Oréal and Garnier as Creative Director for the Publicis...

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