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13.04.2011

 

Marilyn Monroe, Jayne Mansfield and Anita Ekberg - Bernard of Hollywood brings pin-up glamour to Cologne, private view on the 14th of May

Marilyn Monroe, Anita Ekberg, Jane Russel and Jayne Mansfield – he captured them all on camera. Bernard of Hollywood is one of the biggest glamour photographers from the golden age of the American film metropolis. If you glance over his pictures, you might assume he invented the pin-up.

Bruno Bernard, as was his real name, was considered the discoverer of Marilyn Monroe and king of Hollywood glamour. The In Focus Gallery will bring the glamour to life once more and shows 60 of the rarest vintage pin-ups from the 1940s and 1950s, including the so-called divas of the Hollywood dream factory. But also, many unknown beauties which hoped to get a foot in Hollywood’s door by means of the revealing photographs.

The photographer was born in Berlin in 1911 and lived in the United States from 1937 to the 1960s. By mid 1960, he had returned to Germany, where he died in 1986.

The majority of the featured photographs were used as templates for the book ‘Bernard of Hollywood, Pin-Ups – Guide to Pin-up Photography” in 1950. Here is an extract from the text:

“ . . . From the moment Bernard of Hollywood emerged onto the scene in 1937 in the dream factory, he managed to lure most of the film stars in front of his lens. Initially, the German native and later US citizen came to the States in order to continue his psychology degree at the University of California, which he had pursued in Heidelberg, Kiel, Berlin and Paris. Photography was just a hobby of his and acting and theatre a secret passion.”

He turned his hobby into a profession and his passion for film influenced his photography. The protagonists would pose in dramatic scenes and he would freeze them for a moment. Bernard of Hollywood is credited with the legendary picture of Marilyn Monroe fending off a stream of air in the blown up white skirt.

The works by the master of pin-up will be exhibited at the Cologne-based gallery from the 14th of May until the 21st of July. The private view is on the 14th of May, from 7pm to 9.30pm.

The original 1950s book has been republished as a new edition.


Bernard of Hollywood
PIN UPS – Guide to Pin Up Photography

14th of May – 21st of July 2011
in focus Galerie
Brüsselerstr. 83
50672 Cologne, Germany

Until the 9th of June: Tue – Sat, 4pm-8pm
14th of June – 21st of July: By appointment
Closed on all bank holidays