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10.01.2012

 

Paloma al Aire - the art of advertising at dizzying heights by Ricardo Cases

Ricardo Cases' third photography book deals with the very specific subject of pigeon racing in the Spanish provinces Valencia and Murcia.

A female pigeon is set free just to release a bunch of dozens of male pursuers shortly after to chase the bride-to-be down as swiftly as possible.

That may sound worse than it is – the male pigeons are the finest breed of feathered gentlemen you could imagine. The goal is not the sexual overkill of the female pigeon but to gain her attention and ultimately her heart.

Hence, it's not the strongest, largest or longest who holds the best chances to finally bathe in her attention, but whoever proves to be the most enduring and sports the strongest will to reproduce.

To the Spanish, it is a particular joy to breed and bring up such a small and enduring fella. It is a sign of prestige and profits just the same.

For the race, the small flyers are painted in primary colours – a war paint that supports the virile effect of the flying cupids, who manage to save their human trainers from dull reality, leaving them behind with a chest heaving with pride.

From a distance however, the whole spectacle offers quite the strange sight: men run about and after their flying male counterparts, discuss rules, feverishly observe what is going on, complain, deal with disappointments, all the while leaving the cherished wife at home.

Thanks Ricardo.

Ricardo Cases - Paloma al Aire

Ricardo Cases - Paloma al Aire

Ricardo Cases - Paloma al Aire

Ricardo Cases - Paloma al Aire

Ricardo Cases - Paloma al Aire

Ricardo Cases - Paloma al Aire

Ricardo Cases - Paloma al Aire

Ricardo Cases - Paloma al Aire

Ricardo Cases - Paloma al Aire

Ricardo Cases - Paloma al Aire

Ricardo Cases - Paloma al Aire

Ricardo Cases - Paloma al Aire

Ricardo Cases - Paloma al Aire

Ricardo Cases - Paloma al Aire

Ricardo Cases - Paloma al Aire

Ricardo Cases - Paloma al Aire

Ricardo Cases - Paloma al Aire

Ricardo Cases - Paloma al Aire

Ricardo Cases - Paloma al Aire

Ricardo Cases - Paloma al Aire

Ricardo Cases - Paloma al Aire

Ricardo Cases - Paloma al Aire