IdN Magazine : 'The Branding Issue' - 15 designers on the challenges of identity systems

Human beings are born with a unique identity, carried in our DNA or via our fingerprints. And should a policeman ask you to show him some ID, you simply flash your ID card, passport or driving licence.

Things are not that simple for companies and institutions, which have to have one invented for them. Once upon a time, a simple, eye-catching logo did the trick. Today it has all become very much more complicated, with the bigger firms requiring a complete “identity system”.

The 15 designers featured in IdN magazine’s ‘The Branding Issue’ have all specialised in creating such systems, whatever the size. They discuss the challenges involved, the pleasures and pitfalls of trying to manufacture a winning personality for a product or brand.

Featuring:
21-19 | Christoph Almasy | Jordi Huaman | Joshua Distler | Landor Associates | Marc Alcock | Mind Design | Pentagram | Proud Creative | Richard Harrington | Round | Section Seven | StormHand | Sue Doeksen | Wolff Olins

Other must read articles in this issue include ‘Motion Gallery: A Hankering for Hand-drawn Animation’, ‘Creative Country: Barcelona, Catalan capital is still cool’, ‘Playback: Bringing a human touch to a techno-obsessed industry’ and ‘Exhibition: A trip back in time’.

The magazine is spread across 112 pages, six different types of paper and also features a 93-minute DVD.