WINcommunication : new brand image for FISHERMAN'S FRIEND with 12 individual lozenge personalities

Great catch: WINcommunication starts international campaign for FISHERMAN'S FRIEND. “If they’re too strong, you’re too weak” – WINcommunication successfully won over the pitch for the commission of the new international product campaign. Their goal: to visualise the strength of Fisherman’s Friend and the variety of flavours – whilst overcoming language and cultural boundaries.

FISHERMAN'S FRIEND are strong in flavour and effect. However, they are less known for their variety of flavours and the fact that most of them are sugar free.

Each of the twelve flavours will be provided with a personality, which consumers can relate to all over the world. The communication will solely rely on visualisation – and a dash of humour. The campaign will be launched in Switzerland, Summer 2009.


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