Dress to the beat! Koray BIRAND shoots the new LAUREL S/S 2011 campaign at picturesque Capo Testa

LAUREL has won us over for the upcoming Spring/Summer 2011 season, its colourful collection have us yearning for more sunny days. The summery looks feature bright red suede, luminous lavender satin and eccentric blacks in Napa leather.

For a third time, Laurèl has teamed up with GoSee member KORAY BIRAND c/o STERNENFÄNGER, renowned for his sharpness with just the right touch of glamour.

CLAUDIA Scholtan c/o K STIEGEMEYER styled the campaign. OLIVER Sziliagy c/o STERNENFÄNGER was in charge of model Kerri Lee Miller’s hair and make-up.

Laurèl Marketing Manager Anna Lauerbach developed the campaign concept. Head designer Elisabeth Schwaiger managed the label’s characteristic look.

The picturesque Capo Testa in Sardinia provided the ideal backdrop – dramatic and impressive natural granite landscapes. Fashion shot in front of cliffs in front of the dynamic and dark blue sea, framed by effervescent cloudy skyscapes – what more could one possibly ask for?

The collection hits stores worldwide in January 2011. “And summer will be here quicker than you think…” the label reassures us.

When looking at the beautiful campaign images in our office, it is difficult to fight daydreams of escaping to Capo Testa. Oh but to dream of leaving behind these frosty temperatures and snowy weather. Watch Alex Schier’s making of video on Koray's blog.