Felina the traditional lingerie brand celebrates its 125th anniversary, Uschi Glas and GoSee send their best wishes

“…Teenagers are especially intent on finding corsetry to match the colour of their petticoat, which is exactly why the new Felina fashion colours of turquoise, flamingo and citrus are so highly sought after…”, the press stated in the late 1950s.

The advertising posters present women with extremely high hair, incredible eyeliner eyes and a dubious innocent smile. ‘Sex sells’ - yesterday, today and tomorrow.

Ten years later, the Felina lingerie brand presented the official ‘Schätzchen’ bra of the cult ‘Zur Sache, Schätzchen’ (‘get to the point, darling’) film, starring Uschi Glas as a stripping accomplice to the iconic smiley advertising face.

125 years have passed since the founding of the company – and following many highs and lows it has secured a place on the international market.

We have attached a short visual tour of the times: through two centuries, countless fashions, an almost successful emancipation, undying corsetry and the changing silhouette of female contemporaries.

Watch the Autumn/Winter 2010 catwalk clip campaign on www.felina.de.