JOOP! present their Womenswear and Menswear S/S 09/10 fashion show in Berlin

JOOP! the international designer brand presented Berlin’s fashion public with the womenswear and menswear A/W 09/10 collections at the Hamburger Bahnhof. The Museum for Contemporary Art provided the ideal backdrop.

The start of the show marked the premiere of the new “Fashion Casual” segment of the menswear collection. Teamed with “Fashion Formal” JOOP! menswear fashion provides clothing for all occasions, which can easily be inter-combined.

The womenswear collection meanders between an imaginary degree of expressive femininity and Bauhaus-like minimalism. Body con, extremely fitted, straight down or highly tailored jackets, providing a feminine silhouette are teamed with pencil skirts and emphasise a play on the contrasts between soft and strict. We are happy to present several examples here at GoSee.

The accompanying JOOP! after show party took place at the trendy 360°-Grad Bar Weekend. This year’s special guest were DJ duo Burger & Voigt. Reinhard Voigt and Jörg Burger are the latest most sought after artists in the Minimal Techno scene.