Replay Footwear : totally positive online commercial spots here at GoSee

The Italian shoe brand Replay Footwear, is launching a sneaker collection, aimed at a young target market, primarily promoted through the internet.

Three SPOTS, which draw attention to the individual sneakers, were especially produced for the new internet campaign. These focus on the LUXOR (conceptual), BRAG (sophisticated) and BASQUE (commercial) shoe models.

The commercial’s message is “think positive”. A normal day, spurned on by energy-charged shoes. The spots have a humorous and ironic feel to them, and are being shown on sites such as facebook, myspace, youTube, and of course here at GoSee.