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28.11.2012

 

‘I'll be home’ – the new Vodafone spot hypnotises us with whale tails, city lights and glowing pole dancing

CREDITS / DETAILS

VODAFONE LTE WOW campaign

Director: Sebastian Strasser
Production: radical media
Advertising Agency: Jung von Matt/Alster
Music: Harry Nilsson "I´ll be Home" (Randy-Newman)
Marketing: Anne Stilling

Vodafone Germany’s new campaign promotes the new standard LTE, the all-round carefree service for smartphone users, no the spot showcases international advertising from Germany. Magical pictures hypnotise us, holiday colours flicker before our eyes, girls laugh or dance carefree on poles while the XXL whale tail gives us a laidback wink on the monitor.

The spot celebrates life’s ‘wow’ moments, which one naturally wants to share with one’s loved ones. It comes as no surprise then that when LTE technology enables data to be transferred from anywhere with at least DSL speed, it is all the more fun than with previous data connections.

Jung von Matt/Alster developed the campaign. It is on air until the end of this year on large German private channels such as RTL, Pro Sieben, Vox, Kabel 1 and NTV. The Randy-Newman song ‘I’ll be Home’, which features in the commercial produced by Radical Media and directed by Sebastian Strasser, is reinterpreted by Harry Nilsson.
Note the lyrics of ‘I'll be home’. Of course, someone has to be there to call home to be able to show off. It makes sense. But then we hear: ‘when you are all alone’. That poor person, out and about all by themselves. He or she may be in New York, South Africa or Thailand. And having loads of fun at the same time. On the sunny end of the other line. Sure, go ahead – send me your damn mm-lte-sms.

VODAFONE LTE WOW campaign

VODAFONE LTE WOW campaign

VODAFONE LTE WOW campaign

VODAFONE LTE WOW campaign

VODAFONE LTE WOW campaign

VODAFONE LTE WOW campaign

VODAFONE LTE WOW campaign

VODAFONE LTE WOW campaign

VODAFONE LTE WOW campaign

VODAFONE LTE WOW campaign

VODAFONE LTE WOW campaign

VODAFONE LTE WOW campaign

VODAFONE LTE WOW campaign

VODAFONE LTE WOW campaign