Basics : Moments of Truth for WEIGHT WATCHERS spot and VIVA MARIA lingerie collection

Tan Vuong took a trip to the beautiful Allgaier region and took care of hair & make-up for the production of the ‘Moments of Truth’ spot. The supervising agency was McCann Erickson, direction by Richard Höfler.

“People that want to loose wait and only count calories are delusional.” That is not only the opinion of Ute Gerwig, head of R&D of Weight Watchers Germany, but it is also backed up by evidence of numerous current results and experiences from studies in the fields of nutrition sciences. Therefore, WWeight Watchers has optimised its programme: the new ProPoints Formula provides improved precision for food evaluation – which leads to more success in dieting and at least just as much success when it is about keeping your weight.

Kerstin Hoffmann was responsible for the hair & make-up on a VIVA MARIA lingerie shoot. Edith HELD c/o GoSee Member KELLY KELLERHOFF shot the latest collection.