BBDO Proximity and the launch of the CARBON FILM QUOTE and related spots from director Adam BONKE's reel at Regielounge

Popular Canadian television man David Suzuki explains using very simple, simple terms in the 1 MINUTE TESTTUBE on the NFB site the problem we all share: one minute ahead – and not as in the deluge.

In mythological tales of many cultures, the deluge is described as a divine intervention, a catastrophic flood, intended to destroy all civilization. The reasons for the deluge are usually cited to be failings on the side of humanity as a whole, such as the most recent C02 emissions.

In order to stop the clock last-minute, BBDO Proximity, the Berlin Think Tank and renowned carbon footprint expert Thema1 demand ad agencies and their suppliers to contribute their share in improving the situation – without relinquishing any quality.

CARBON FILM QUOTE is the first worldwide ad film calculation with integrated CO2-emission calculator. Hence, you can identity and evaluate production alternatives with lower emission outputs right from the earliest planning stages.

The CFQ meeting took place at BBDO in Düsseldorf, transmitted live on the Internet. The core aspects of the CARBON FILM QUOTE are available for closer inspection on the Internet as well. Self-made men and women can also use the Bavarian Environmental Agency’s Co2 Calculator.

Since we don’t have any sustainable film material in accordance with the Carbon Quote to hand, we took a look the spots covering the regie lounge that took place right after the CFQ meeting. Our award for efficiency, that is, sustainable and environment friendly production goes to Adam BONKE from Denmark.

The young director works for clients such as Coca-Cola, Telia and Nike, almost without ever leaving the house at all. He produces in the hallway, the wardrobe, the park. At least, that is what we assume. As usual, reality turns out to be a different one altogether. The park in Denmark was not dirty enough, the stick on ears were flown in from the original Lord of the Rings set from New Zealand and the hallway is located in Cinecitta, and, and, and.

By the way, Oona Eberle won the flight that was raffled during the regie lounge. Bon voyage!