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14.04.2010

 

Bigoudi : new entry SINA Velke as a hair expert for GARNIER and live in action for the Deutschland sucht den Superstar casting TV show - watch the spot on GoSee

CREDITS / DETAILS

BIGOUDI : SINA Velke for GARNIER

Whoever watches ‘Deutschland sucht den Superstar’ (Germany searches for the superstar) or DSDS for short will be familiar with SINA Velke. The charming beautician – a new entry at the BIGOUDI agency, Hamburg – works as a hair expert for GARNIER. The nine different 90-second spots were produced in cooperation with Garnier, Publicis Frankfurt and RTL, and are aired during each decision hour of the programme.

Judge Nina Eichinger and her personal hairstylist Sina Velke are the focus of each spot, which demonstrates how to get the hairstyle, as seen on stage.

In addition to the new spots, 10-second programme splits will also be aired during the show, which once again show a short version of each promotional spot and Nina Eichinger’s respective hairstyle. We have attached an example; more can be viewed at www.garnier.de/haarstudio.

Andrea Dziemba, Gert Maehnicke, Christina Drescher and Melanie Volk were in creation, Nicole Reichl and Christiane Diehl carried out the consultation. Jan Leister was in charge of FFF. Joker Production GmbH, Cologne produced the spots. Marketing Chief José Fornés Pérez was the contact at Garnier.

BIGOUDI : SINA Velke for GARNIER / DSDS

BIGOUDI : SINA Velke for GARNIER / DSDS