Blossom : wild glamour is very, very sexy and slightly confusing - designer Frida Weyer's video on GoSee

The image spot ‘Catch me’ by the designer Friday Weyer presents the enchanting Emma Menteath and laddish Tobias Helmreich in the leading roles. The spot is now the opener on the designer’s website. Hair & make-up by Ilka JÄNICKE c/o BLOSSOM and a catchy tune by young indie rock band The Picture Books.

FRIDA WEYER presented her ‘City Fever’ show on the 8th of July 2011 at the official Mercedes-Benz Fashion Berlin Fashion Week venue at Brandenburger Tor.

The highlight of the spring/summer collection 2012: unusual prints on jersey and silk. The designer developed the prints for the collection and had the materials made up specially.

For the first time, Frida presented a multitude of ready-to-wear pieces. On top of the new, everyday looks, the FIRDA WEYER look stays true to her feminine, almost elfin dresses made of flowing silk and chiffon. Besides wooden heels, which skilfully emphasise the print texture, the designer combined the looks with casual boots.

The list of excited visitors included Jette Joop, Angelika Blechschmidt, Anna Maria Mühe, Natalia Avelon, Nadja Michael, Julia Dietze, Hadnet Tesfai, Bahar Kizil and our GoSee Ambassador Rolf Scheider in the first row.