Diesel : visual road tour through Germany to celebrate the label's comeback

As a part of its A/W 2008 campaign, the DIESEL fashion label planned a comeback to its original brand values. These include a juicy portion of underground, a love of contrasts and a penchant for enjoying the darker things in life, as well as the wonderfully eccentric elements these entail.

To ensure that the comeback was a success, Christina Käßhöfer, Marketing Manager Diesel Germany, commissioned the gannaca communication agency with the concept and realization of suitable media-attention grabbing activities in Germany’s biggest cities, to accompany the classic print campaign.

The result is a successful mixture of ambient media and art events, which were directed by the gannaca agency, and toured Germany last winter. Here is a making of video of the Tour de Force de Diesel.

gannaca
Lichtstraße 46
D-50825 Köln
T +49.221.99 55 55-0
F +49.221.99 55 55-10
www.gannaca.com