GoSee presents ... Fashion Installation 'Born For Fame' for designer MARCELL VON BERLIN AW 12/13

Swedish fashion photographer Per ZENNSTRÖM c/o OBJECTIV PHOTOGRAPHEN directed the 'Born For Fame' video installation for designer Marcell Von Berlin.

Björn Jonas was the Director of Photography on set and Ilka JÄNICKE c/o BLOSSOM took care of the hair & make-up. Model Jenny Strahl was styled by Diana Nagler. Kathrin Limburg was the line producer.

Per Zennström on his project: "This project was revealed on Jan. 19th at über-chic Bar Tausend and consisted of a multi-projector video installation, both in the streets as well as inside the nightclub. Trying to merge the designers confident & chic fashion DNA with Berlins unique and gritty street-art sensibility we decided to integrate previous art pieces by Olafur Eliason & J.R: into our project. The layering our fashion narrative on top of their work resulted in a unique and very urban texture."

Designer and artist MARCELL VON BERLIN will open his store in Berlin this spring. His female fashion collection is simple, sexy and affordable.

GoSee asked a few questions: "Marcell von Berlin is a women’s wear designer devoted to reflecting the exhilarating and ever evolving ethos that is Berlin today. A place where for three months in winter a single grey cloud hovers over the city pulling the sky downward into its sandy soil ..."

"The idea was doing multimedia presentation, with is the first step to present my first collection. We will be continue the idea for next show, but connect with catwalk. Also the cube will be one of the elements on the catwalk but in more pieces and different size. We produce now book about this project (with all backstage, my drawn, from party pic etc...and also extra we record for the book a cd with a backstage movie) all in limited edition in 10pieces..."