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26.11.2012

 

GoSee Tipp : Wir fliegen auf WIDEROE - dank Grossvaters magischem Trick

CREDITS / DETAILS

GOSEE ADVERTISING : Grandpas trick for WIDEROE

Director: Marius Holst
DOP: John Andreas Andersen
Client: Widerøe
Production: 4 1/2
Usage: TVC
Advertising Agency: McCann Oslo
Art Director: Torstein Greni
TV Producer: Beril Holte Rasmussen
Planner: Svein Saelid
Copywriter: Stein Simonsen
Editing: Storyline Studios
Post Production: Storyline Studios
Music: Daughter
Location: Norway

Das Wunder des Fliegens. Immer wieder stellen wir uns die Frage wie es funktioniert. Auftrieb, Abtrieb, Flügel, Düsen und Luftströmung. Dabei wissen wir es doch besser. Das dachte sich auch die norwegische Regional-Fluglinie WIDEROE.

Hier verrät uns ein Bilderbuch-Grossvater was wir längst alle vermutet haben : Fliegen ist pure Magie ! Umgesetzt wurde der ästhetisch ansprechende Spot in wundervoller Landschaft von McCann Oslo. Regisseur Marius Holst filmte den Spot im sommerlichen August in der Nähe von Åndalsnes an der norwegischen Westküste - wobei nicht wirklich nach Flugplan gedreht wurde. Sprich : der Flieger kam via CGI ins beabsichtigt unscharfe Bild.

Den ruhigen Gitarrensound verdanken wir "Youth" von der britischen Band Daughter, begleitet von minimalem Sound Design - hauptsächlich natürlich vom Flugzeug.


About : Widerøe is the largest regional airline in Scandinavia, with a staff of 1,400 and a turnover of NOK 2.9 billion. The company carries around 2 million passengers annually and flies to more than 40 domestic and 6 international destinations, including summer routes. Widerøe operates over 400 flights every day and operates to more than twice as many airports in Norway than any other airline. Today our network consists of 60% commercial routes, and 40% PSO routes (Public Services Obligations).

Widerøes Flyveselskap AS was founded on February 19th 1934 by five enthusiastic friends. One of them was Viggo Widerøe. In the beginning the company was located at Ingierstrand outside Oslo and initially the company operated air taxi, ambulance, school transport services and aerial photo flights. Widerøe operates a fleet of 39 Bombardier Dash-8 turbo-prop aircraft. The fleet consists of 8 Dash-8 300, 20 Dash-8 100,, 3 Dash-8-Q200 and 8 Dash-8 Q400 aircraft. All the planes are built between 1990 and 2010.


www.wideroe.no


CREDITS
Client: Widerøe
Agency: McCann Oslo
Copywriter: Stein Simonsen
Art Director: Torstein Greni
Agency Producer: Beril Holte Rasmussen
Project Manager: Camilla von Borcke
Planner: Svein Saelid
Production Company: 4 1/2
Director: Marius Holst
Director of Photography: John Andreas Andersen
Producer: Magnus Castracane
Editing and Post Production Company: Storyline Studios
Music: Daughter

GOSEE ADVERTISING : Grandpas trick for WIDEROE

GOSEE ADVERTISING : Grandpas trick for WIDEROE