Infidels Photoagency : We are such stuff as dreams are made on - Uma Thurman stars in the new ALFA ROMEO commercial

The new ALFA ROMEO Giulietta model, released in mid May this year, is a sharp combination of technology and design. Kevin FITZGERALD directed the ALFA ROMEO commercial spot with testimonial Uma Thurman (famed for her roles in Quentin Tarantino’s Pulp Fiction and Kill Bill).

He flew to New York to shoot the thrilling car ride footage. We are pleased to present the results here on GoSee Film.

Uma Thurman accompanies countless TV/cinema spots and print motifs. ‘We are such stuff as dreams are made on’ – the actress quotes Shakespeare in the TV spot for the new Giulietta. The Italian marketing managers wanted someone to embody the car – and the blonde bombshell is the ultimate solution.

Leo Burnett created the concept in Chicago; it was then adapted for the German market by Alfa Romeo’s lead agency Y&R London. Further work by director and photographer Kevin FITZGERALD can be viewed directly with INFIDELS.