INFINITI with the new G 37 Coupé : in search of Gattaca - Frank Kayser's spot for the car brand here on GoSee

Photographer and director Frank, and his team travelled to Valencia to stage the story of a car chase. The focus of the shoot was the new INFINITI G 37 Coupé.

Genius architect Santiago Calatrava’s futuristic buildings of Ciudad de las Artes y las Ciencias in Valencia, which translates into the City of Arts and Science, provided the ideal setting for the photos and video.

The culture park offers plenty of attractions and is situated at the end of the old Rio Turia riverbed. Santiago Calatrava also designed the new radio tower in Barcelona and the expo estate in Sevilla.

The centre of the park is the ‘Hemispheric’ a 90m long and 50m high construction, which looks like a huge eye through its reflection of the water. A mechanism can open and shut the ‘eyelid’.

An IMAX cinema is housed inside, screening audiovisual and laser shows, as well as documentations on space films, all on a 900m2 screen.

The agency was KöckritzDörrich with CD Lutz Sündermann. Felix Scheu took care of the postproduction.