Just in time for Christmas - Ralph Lauren shows us what the near future of inner city retail has in store for us.

GoSee FILM presents the latest coup by designer Ralph Lauren.

Trendy people from the fashion industry were invited to the outdoor spectacle in London and New York. A few lucky passers by also had the pleasure of seeing this 4D experiment unfold before their eyes.

The open-air event celebrated the launch of the label’s e-commerce site in the United Kingdom. An 8-minute 3D spot was produced especially for a projection on to the flagship store on Bond Street, which impressed the mixed public.

Flying polo teams, bags that appeared to magically pop out from the front of the building were topped off with a grand finale of Ralph Lauren himself waving from a virtual window.

A fantastic idea that finally had Londoners looking up and taking in the city’s magic… they came, they saw and we assume they are now buying a t-shirt or bag online.