Katinka Krieger : A day on the beach ....Christian FRIIS directs the beachwear label's latest spot

Christian FRIIS directed and filmed the new NORTH Swimwear video with model Ingrid.

NORTH is a beachwear and travel products label, founded on the Danish coast. The brand's Scandinavian heritage goes beyond a geographic definition. North wants to bring cool northern design closer to the world's warmest regions.