Must-have heels and flying models. SWEDEN’S NEXT TOPMODEL - the bitter sweet trailer by Henrik Halvarsson on GoSee!

The Swedish certainly have a sense of humour, you've got to give them that. The trailer of SWEDEN'S NEXT TOPMODEL is a delightfully evil persiflage about the model business. DOP Henrik Halvarsson realised an H&M style campaign showcasing the candidates in powerful colours and fierce looks created by stylist Jonas Hallberg. May the best one win!

This time, the show will be hosted by the star stylist from Hollywood and Izabella Scorupco, Hollywood actress and former Bond girl (GoldenEye).

Swedish designer Lars Wallin showed his haute couture collection on the LAVERA SHOWFLOOR at Berlin Fashion Week. The media interest was considerable, especially since Swedish channel TV3 recorded the show as part of the current season of SWEDEN'S NEXT TOPMODEL.

SWEDEN'S NEXT TOPMODEL starts on 31st of January 2012.