One Origin, Two Originals - BMW 1er campaign on air now

Following a worldwide casting for twins that look good and the film portraits of the six finalists, the winning duo has been selected for the biggest BMW integrated campaign to date. Meet the Lund brothers.

In addition to the portraits, (which we have shown on GoSee before), GAP films and Serviceplan produced a technology film, two editorial PR films and several webisodes, as well as the campaign’s TVC, which has just go on the air and is the essence of the ‘One Origin, Two Originals’ idea.

The campaign promotes the urban and sports line. To find out more on the making-of the campaign click here.


www.2originals.com