Pure colours, pure lines, pure fit. ADIDAS SLVR by Dirk Schönberger

The ADIDAS SLVR spring/summer 2012 collection by designer Dirk Schönberger campaign features clear colours and a distinct air of athleticism. The looks were inspired by the traditional art of fencing and uniforms. Typical SLVR.

"SLVR relies on the technical excellence of Adidas as a brand, but pushes the limits of sportswear further and does not look back. It’s about staying open to ideas, concepts and a lifestyle. With SLVR it is the fusion of tailoring and sportswear to create something that I believe is relevant to culture right now." so Designer Dirk Schönberger.

In February 2009, ADIDAS launched the SLVR label. It stands for stylish sportswear. SLVR belongs (just like the luxury line Y-3 and Adidas Originals), to ADIDAS' sport division.

Now, go see for yourself...


ADIDAS SLVR
Creative Direction: Pietsch Lim
Photography / Video Direction: Willy Vanderperre
Styling: Alister Mackie
Hair Stylist: Anthony Turner
Make-up: Gucci Westman
Models: Marique Schimmel, Benjamin Eidem




http://www.adidas.com/slvr/de/