Telemaz : BiFi 2.0. German World Cup team goalee Thomas Müller and his dream of a pepperoni sandwich

The charming professional footballer is now promoting the pepperoni snack and stars in the new TV spot.

The commercial tells the tale of how he has always tried to have a BiFi in his sandwich. Carefully, the young Thomas Müller tries to make a sandwich with a BiFi. Very slowly, the first grader directs the slice of bread towards his mouth but all of the sudden; the pepperoni snack escapes its fate by rolling away. “A sandwich with some yummy BiFi – that is what I have always wanted to eat”, says Thomas Müller and with that, he immediately introduces the new product: BiFi slices.

Telemaz, Berlin, produced the spot. Andreas Hoffmann directed it with cameraman Franz Lustig. The supervising agency was Philipp and Keuntje, Hamburg.