If you see an animal you are missing something - the WWF present their latest creative campaign to encourage donations

With the slogan: ‘If you see an animal you are missing something’, the WWF starts another attack on the heart and soul.

The campaign pushes endangered species into the public consciousness, which has been stirred back into reality following several crisis news reports after Christmas and the New Year.

Annual Membership contribution starts at monthly installments of just £3 and is an ideal present.

WWF was founded in Switzerland on the 11th of September, 1961. By its 40th anniversary, the environment organisation had collected 2.8 billion Euro and conducted over 11,000 natural conservation projects worldwide.

The WWF's own statement on its history: “45 years have passed. The world's largest private natural conservation project was set up by an illustrious close-knit group of friends. Without the help of its supporters, the world's first modern environmental movement could not function: today, WWF counts over five million members worldwide.

In 2006, these members came up with 374 million Euro to be donated to over 2,000 projects – for the protection of forests, oceans and wetlands on all continents. Today the WWF is a network of 59 national branches, programme offices and partner organisations from all over the world.”