Respect the planet - Ogilvy 'illustrates' the urban threat to animals for WWF

When a house is unnecessarily tagged, as in sprayed with graffiti, the damage and vandalism are clearly visible. The latest WWF campaign presents ‘painted’ animals that are unable to draw attention to the damaged state of their natural environment.

The animals in the campaign are quite significantly affected by environmental pollution. The Ogilvy design agency, France developed the accompanying motif.

The slogan of the current campaign reads: “What will it take before we respect the planet?” We’re afraid the question remains unanswered ....

WWF, the World Wide Fund for Nature, was founded in 1961, Switzerland and counts as one of the world’s largest nature conservation organisations.

You can also help the environment. To find out how and just how easy it is, go to www.panda.org.

And : Respect the planet.