Saatchi & Saatchi : sijox - SIGNAL IDUNAS young insurance

SIJOX launched on the 1st of July. The new insurance concept by SIGNAL IDUNA is tailored towards apprentices, students and new employees. sijox is young, organised, connected and part of the target group’s network and life.

The appropriate visual world was realised by lifestyle-photographer Gerhard Linnekogel from Hamburg. Nothing seems composed, no posing in sight. Ten people were accompanied for ten days. They cooked together, played sports, chilled out and had a good time.

The camera never left their side as a silent observer. The result is a photo series with more than 8- lifestyle motifs that are going to be used in adverts, posters, leaflets, consulting papers and online.

Stylist Gesa Mähler supported Gerhard Linnekogel. Idea and concept came from the Saatchi & Saatchi Agency in Düsseldorf. The team consisted of Lars Heisel (Consulting), Bettina Tetens (Art Buying), Kerstin Rosenkranz, Nathaly Neusser and Christian Woisnitza (Creation).

Johannes Rath, Stefan Menz and Knud Foller were the team members of SIGNAL IDUNA.