Achim Lippoth : STYLE PICCOLI Autumn/Winter motifs and KLEENEX campaign in New York City

In October, Achim Lippoth photographed his eighth shoot for Italian fashion magazine STYLE PICCOLI. An idyllic, secluded waterside setting in the Cologne area was the ideal location for this year's autumn/winter campaign. Kids dressed in wellies joyfully explored their natural surroundings.

Hair & make-up artist Jenny Schönmann joined fashion editor Petra Barkhof on location. PRODUCTION UNIT was in charge of the production and retouch in post production.

Furthermore, Achim produced the current KLEENEX campaign in a gigantic studio at the Chelsea Piers in New York. He took his photographs from a staggering height, aboard a 12-metre crane. The atmosphere on set was very playful and characterised by an air of fun and frolics.

At last, the kids had the opportunity to go wild and make a racket at their desks, without having to fear being told off by the teacher. First and foremost, the visual language expresses the interaction between the children, which is the focal point of the whole scene. KLEENEX products are produced in 30 different countries and sold in 170 countries.

JWT was the supervising agency with CD Josh Kilmer-Purcell, AD Alison Brown as well as account director Lindsay Gash and Cheryl Masaitis in art buying. Tokyo perfected the hair and make-up and Sylvia Grieser carried out the styling. Prop stylist Kristy Greene was helped by assistant Sherri O' Connor.

FYI, check out Achim's amazing PORTFOLIO on GoSee – a definite must-see.