Anke Luckmann : Audi R18 TDI - the Audi Motorsport 2011 campaign

Now that the AUDI MOTORSPORT campaign 2010 won the award for the best German campaign at the Sony World Photography Awards, Anke produced the new campaign too.

The muted black Audi R18 TDI is the subject of three ad motifs, which looks particularly fierce this year, considering that the driver's cabin is closed again for the first time since 1999.

Another unusual feature of the Le Man prototype is the monocoque construction, which is made up of one big piece.

“A monocoque (french) is a self-suspended car body. In other words, a single pane and supporting structure of the body. The almost completely closed off exterior skin absorbs the majority of all assaulting forces. Monocoque's are light and torsion-resistant, but a tad complex to produce.”

Anke worked in the studio, where she portrayed the car and made sure to only use the most exciting angles, which she found with the help of Bastian Adam.

“I am particularly pleased that Audi managed to come first at the 25 hours race in Le Mans once again”, says photographer Anke LUCKMANN.

The Kempertrautmann agency commissioned the production, together with AB Susi Kastner-Linke, AD Bastian Adama and CD Gerrit Zinke.